Having recently started to get the feel of the job-seeker world, over the last few weeks I have met a couple of startup owners, headhunters and marketing directors with whom I was discussing what is growth hacking and how does it fit in the marketing function of their companies. The details of such role varied a lot, proving that one of the two things is happening (and possibly both) – “Growth Hacking” had became a trendy word to use (and employee to hire) or, in some cases, it’s still new enough to lack a widely known definition. Actually, what I saw was that quite often the people with whom I was talking to, wanted to hire a full stack marketer with an analytical mindset rather than a growth hacker. In this short post I will line out the basic differences between those two.
A Growth Hacker is someone interested primarily in growing your business. Be it getting more paying users, visitors on the site or conversions, such a person will focus on providing a scalable growth, based on a data that can be analysed, most often experimenting to find new marketing channels and creative, cost effective ways to grow your user-base.
Full Stack Marketer
A Full Stack Marketer is usually the early marketing hire of a startup or a small-medium company. Such a person is fluent in multiple marketing techniques; from defining the value proposition and segmentation to social media, email marketing, content production and lead generation. Most of the times smaller companies don’t have resources to hire a separate person for those big chunks of marketing and here is where someone fluent in a wide variety of them comes in handy.
“Well, my startup needs both” you might find yourself thinking and you will be totally right. After all, you have your targets set with your series A investors and, on the other hand, need to have the more traditional marketing (like newsletter) go along your rapid, creative growth strategy. This is what most often people mean when they talk about growth hacking – a combination of both. Interestingly enough, it’s end up being called “Growth Hacking” indicating that this is kind of a shorthand for the combination of both terms. This will of course be different in different regions and clusters but those are my limited experiences here in London.
So how does it look for you? Do you need a Full Stack Marketer? A Growth Hacker? Both? Hope this post helps you make your requirements clearer.