Full Stack Marketer vs Growth Hacker

Having recently started to get the feel of the job-seeker world, over the last few weeks I have met a couple of startup owners, headhunters and marketing directors with whom I was discussing what is growth hacking and how does it fit in the marketing function of their companies. The details of such role varied a lot, proving that one of the … Continue reading Full Stack Marketer vs Growth Hacker

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Do you need an engineering background to be a successful Growth Hacker?

The questions that I've heard a dozen times; "Do you need to be an engineer in order to be a successful growth hacker?" "Can only a developer be a growth hacker?" "Do you need to code to do growth hacking?" Even though it has been covered a number of times, a lot of aspiring growth … Continue reading Do you need an engineering background to be a successful Growth Hacker?