Marketing Automation Model for B2B SaaS Companies

Key takeaways at the bottom if you don't like to read full blog posts! Marketing Automation has been a big part of the marketing mix of successful companies for a few years now. They are hungry for automation skills and talent, and managers of those companies recognise the enormous wealth of possibilities that come with … Continue reading Marketing Automation Model for B2B SaaS Companies


Drip Marketing 101

The Basics So you're doing Marketing at a B2B company. You have your website working as a lead generator, you do field marketing, spend a lot of money on events, gathering the data and from time to time get some more leads bought from a data-siphoning company. You also have a listĀ of your clients with … Continue reading Drip Marketing 101